With this operation, CTH is consolidating its activity in nutrition and consulting in the livestock and poultry farming sector and reinforcing its position as national leader in direct distribution
Paris, April 12th, 2018 - The Avril Group and CTH Group have announced the takeover of Océadis, a subsidiary of the Avril Group specializing in nutrition and consulting in the ruminant farming segment, by the CTH Group.
With this operation, CTH intends to consolidate its activity in nutrition and consulting in the livestock and poultry farming sector and to strengthen its position as national leader in direct distribution, by expanding its presence to every region in France.
As a major player on the French market for nutritional supplements, water treatment and health and hygiene in livestock and poultry farming, the CTH Group has 3 production sites and an R&D activity in multi-species Hygiene and Nutrition. The merger of CTH and Océadis will enable the company to establish commercial and organizational synergies, while also opening new prospects for development.
For Melany RITTON, general manager of the Agri/Agro cluster of the CTH Group: “This operation is the result of a rational strategic approach to our core activities and is part of our plan for the development our expertise in ruminant nutrition. With more than 200 technical and sales personnel in the field, it consolidates the place of CTH as the number one in sales force and direct consulting for livestock and poultry farming in France.”
For Thomas LE CORRE, general manager of Océadis: “The takeover of Océadis by CTH stems from our desire to refocus on our core business, namely direct sales and the provision of customer support on a daily basis. This opportunity marks a fresh start for the development of the Océadis brand and of its teams, and it constitutes a major alliance in the field of nutrition and consulting for livestock and poultry farming in France.”
The operation includes all the current contracts of Océadis.
* * *
About the CTH Group
The CTH Group is a major player on the French market for Nutritional supplements, Water treatment and Health & Hygiene in livestock and poultry farms. The group has 3 production sites and R&D activities in multi-species Health & Nutrition. Founded 35 years ago, the company draws on the skills of a team of 400 employees and had a turnover of € 45 million in 2017. This family group, structured on the principle of direct manufacturer-to-customer relations, develops increasingly innovative solutions that meet the twin criteria of high-performance animal product productions and respect for the environment.
A company of the Avril Group, Océadis is a French company specializing in nutrition and consulting in the ruminant farming segment. It utilizes the industries of the group and distributes a full range of minerals, nutrients, bucket licks and care and cleaning products to ruminant farmers, under the banner “Valorisons vos ressources” (Let’s value your resources) Based in Bruz, the company has 34 employees, and its sales and marketing activity covers every region of France.
Laurent GIRARD - Marketing Director
Tel.: +33 (0)6 73 75 23 54
Océadis / Avril Group
Anne BRISSAC - Communication Manager
Tel.: +33 (0)6 49 60 57 83