Aïn Defla (Algeria), 20 October 2015 ― Sim Sanders Algeria, a Franco-Algerian joint enterprise between the SIM Spa Group and SANDERS (a subsidiary of the Avril Group) has opened its new cattle feed manufacturing facility in the industrial zone of the Prefecture of Aïn Defla, 140 km west of the capital, Algiers.  The opening ceremony took place in the presence of Sid Ahmed FERROUKHI - Algerian Minister for Agriculture, Rural Development and Fisheries, Bernard Emié - French Ambassador to Algeria, Kamel ABBAS - Prefect of Aïn Defla, Abdelkader TAIEB EZZRAIMI - Chief Executive Officer of the SIM Group and Eric PHILIPPE - Deputy Chief Executive Officer of the Avril Group.

These new industrial facilities at the cutting edge of technology constitute the first livestock feed manufacturing plant in Algeria to be constructed wholly according to European standards.  This €11 million investment provides Sim Sanders Algeria with the capacity to produce 150,000 tonnes of feed each year. The plant will in particular recycle local by-products and raw materials such as locust beans, almond shells or olive husks, together with other imported raw materials.  It will also enable the creation of new jobs. 

Through this investment, Sim Sanders Algeria is reaffirming its ambition to become the national leader in cattle feeds by drawing on the know-how of Sanders, the leader in animal nutrition in France, and of the SIM Spa Group, the Algerian leader in cereal processing.  This partnership also reflects the company's commitment to supplying high quality feeds with a clear mission: to provide technical support and feed solutions adapted to the needs and resources of Algerian livestock farmers, to improve herd management and product quality (milk, white meat and red meat) and to reduce production costs, thus ensuring the greater profitability of livestock units. 


According to Abdelkader TAIEB EZZRAIMI, "To accomplish great things it is not sufficient just to dream but also to act, not just to believe but also to want... We believed, we wanted it together, and now SIM SANDERS ALGERIA has been born.  Today, we wish to give a modern and dynamic vision to the livestock feed sector, which is so strategic for our industry."

For Eric Philippe, "We are particularly proud to be opening this new plant, which offers cutting edge facilities so that we can work better with our partner livestock breeders in Algeria.  It allows us to reaffirm our commitment to supporting the development of a dynamic and flourishing market, which is seeing increasingly strong demand."

About Sanders

Sanders, an Avril Group brand, is the French leader in animal nutrition.  Sanders can supply a range of responses to the expectations and needs of all actors in livestock production, and is committed to procuring added value for livestock farmers, the food industry and consumers, while complying with societal and environmental demands.  Sanders employs 950 people spread between its 23 facilities.


About Avril

Set up in 1983 at the initiative of French farmers in order to assure the future of the vegetable oils and proteins sectors, Avril has since become a major industrial and finance group that has developed both in France and internationally.  Present in sectors as diverse as human foods and livestock feeds, renewable energies and chemistry, Avril owns a portfolio of strong brands that are leaders in their markets: Diester®, Sanders, Lesieur, Puget, Matines, Bunica, Taous, etc.

In more than 30 years, the Group has changed in size but its purpose has remained the same: to create sustainable value in the vegetable oils and proteins sectors and thus contribute to better food for humans and preservation of the planet.  To fulfil its mission, Avril draws strength from its industrial activities organised in two Divisions - the Oilseeds Division and Animal Products Division - and its investment activities through Sofiprotéol, its finance and development arm.

In 2014, the Avril Group achieved turnover worth €6.5 billion.  On 31 March 2015, it counted 7200 employees working in 22 countries. | Twitter: @Avril