Avril launches FeedMarket.fr

Avril launches FeedMarket.fr

Paris, 26 January 2018 —

Avril, leader through its subsidiary Saipol in the production of rapeseed and sunflower meals, announces the launch of FeedMarket.fr, a digital platform for the sale of oilseed meals and crude vegetable oils for livestock feeds.

A digital marketplace in response to demands from livestock farmers

Development of this new platform forms part of efforts to digitize commercial practices in the farming industry and responds to growing demands from livestock farmers who are trying to improve how they manage their raw material purchasing.

Designed for use by livestock farmers, traders and feed manufacturers, this platform enables the real-time visualization of raw material prices. It thus offers livestock farmers an opportunity to adopt a position on competitive prices in order to contractualize their supplies in rapeseed, sunflower and soybean meals as well as crude vegetable oils.

In line with the sectoral principles adopted by both Saipol and the Avril Group, this marketplace is also accessible to agricultural supply and distribution operators (cooperatives, traders, brokers) who wish to support their networks of livestock farmers in the purchase of vegetable proteins or supplement the products and solutions they can offer farmers.

A team of experts at the service of users

The launch of FeedMarket.fr is a new step in the services provided by Saipol to its customers in the French market.

The firm benefits from industrial facilities and its experienced commercial, technical and logistics teams who market more than two million tonnes of oilseed meals every year.

New services to supply livestock farms with oils and proteins

FeedMarket.fr can also offer new services to all Saipol customers so that they can optimize their purchasing of raw materials at competitive prices.  

As well as real-time access to prices 24 hours a day on 5 days a week, the platform can issue warnings of price changes by text and email. It also enables customers to monitor the history of their orders and schedule their deliveries.


The FeedMarket.fr teams will be present at the
Salon International de l’Agriculture (SIA) 2018
from 24 February to 4 March 2018, Hall 4 - Agriculture 4.0 – Stand B123


Find FeedMarket.fr on Twitter: @FeedMarketFR




Tom Doron (Avril)

+33 (0)1 78 14 80 09 / tom.doron[@]groupeavril.com


Fabien Kay (Saipol)

+33 (0)2 35 18 57 32 / fabien.kay[@]groupeavril.com




About Saipol:

An Avril Group subsidiary, Saipol produces and sells in France refined vegetable oils for human foods, protein-rich oilseed meals for livestock feeds, biodiesel under the Diester® brand that is incorporated at a rate of 7-8% in the fuel used by all diesel vehicles in France, and vegetable glycerin used for  numerous industrial applications.


About the Avril Group:

Avril is the industrial and finance actor of the French vegetable oils and proteins sectors.

Set up in 1983 at the initiative of French farmers in order to assure long-term markets for French products, Avril is now a major industrial and financial group that is growing in France and internationally.

It is present in sectors as diverse as human foods, animal nutrition and expertise, renewable energies and chemistry, through a portfolio of strong brands that are leaders in their markets, such as Diester®, Sanders, Lesieur, Puget, Matines, Bunica, Taous, etc.

In nearly 35 years, the Group has changed in size but its purpose has remained the same: to create sustainable value in the vegetable oils and proteins sector while contributing to better foods for humans and preservation of the planet. 

To fulfil its mission, Avril draws strength from its industrial activities organized around plant production and livestock sectors, and from its financial arm which operates through Sofiprotéol, its finance and development company. 

In 2016, the Avril Group achieved turnover worth €5.9 billion.  It counts 7200 employees working in 21 countries.

For more information: www.groupeavril.com | Twitter: @Avril