Saipol, a subsidiary of the Avril group, announces the launch of OleoZE, a new service for purchasing sustainable French oilseeds from farmers and collecting organisations. For the first time, the purchase price of seeds will enhance, via a "Carbon credit", the efforts undertaken by rapeseed and sunflower producers to reduce greenhouse gas (GHG) emissions and develop carbon storage on their farms. The development of Saipol's renewable energy sales is the lever that allows it to better promote soil conservation farming practices.