With the production of vegetable oils, animal products and livestock feeds, Avril plays a major role as a food supplier. Avril guarantees the excellent health safety, traceability and quality of its products. And because the good health and welfare of animals are prerequisites for the quality of food products, Avril supports its partner livestock farmers in the sustainable health management of their farms.
OFFER SAFE AND QUALITY PRODUCTS
Avril complies with all regulatory requirements and international standards that guarantee high levels of health safety, traceability and quality for its products. All its industrial food processing sites are thus certified under ISO 22000 (Food Safety Management) or IFS (International Food Safety) standards in line with market requirements. And at the end of 2017, all its animal nutrition sites in France received OQUALIM-RCNA certification, the reference in the sector in terms of quality and health safety.
MEET CUSTOMERS NEW EXPECTATIONS FOR LOCAL, ORGANIC, NON-GMO PRODUCTS, ETC.
Popularity of “natural” products, organic food, local origin, environment-friendly products, animal welfare… Consumers’ expectations are illustrated in many ways.
With its sectorial model, Avril guarantees the traceability of its products, which is a sign of confidence for the consumer. In that respect, the brand “Fleur de Colza” (Lesieur) relies on a specific network gathering over 1,000 rapeseed producers, and is based on specifications which ensure the omega-3 level of the oil and the implementation of environment-friendly agricultural practices.
Avril Livestock Sectors has a proven expertise to help the farmers to address the emerging trends (demedicalization, animal welfare, short food supply chains, etc.). This Domain develops sectors of excellence – such as the pork sector named “Engages dans l’Elevage” (Committed to Livestock) – and supports its partner livestock farmers in converting their farms.
Lastly, the organic production holds an increasingly important place within the main Group businesses. Organic ambitions have been defined in several activities: Oils & Condiments, Eggs, Livestock feed.
FEED THE PLANET
Avril’s role to feed the planet is central to its mission. It is the primary reason for the existence of the oils and proteins sectors. To meet global food challenges and increasing demands for lipids and proteins, the Group’s commitment is to enable access to oils and animal products for the largest possible community, while ensuring the quality and nutritional value of its products.
Innovating to valorise vegetable protein
The global demand for proteins (plant and animal proteins) will increase by 40% by 2030 as the global population is growing*. This results from a double dietary transition: an interest for plant proteins as alternatives to animal proteins in the developed countries, and an important increase in meat consumption in the emerging ones.
To meet this double challenge, Avril aims, on the one hand, at diversifying its market opportunities by developing the production of oilseed meals which are richer in proteins for livestock feeds; and, on the other hand, to develop new processes and products to use plant proteins in human food.
TAKE ACTION FOR ANIMAL WELFARE
At Avril, we have a conviction : taking action for animal welfare is an ethical requirement and an essential condition for the quality of our products.
In early 2017, Avril equipped itself with a policy on the welfare of farmed livestock. This document establishes a frame of reference for Avril and applies to French livestock units which have contractual relationships with the Group.
This document gives the terms of reference for Avril and applies to the French livestock farms which have a contractual relationship with the Group.
To find out more about the way Avril creates value to the benefit of its clients and consumers, check Avril’s Annual Report or visit the online version on https://rapportannuel.groupeavril.com/en/our-shared-value