Through its activities in the plant and animal sectors, Avril plays a major role as a food supplier thanks to the production of vegetable oils, animal products and livestock feeds.
Improving the feeding capacity of our sectors
Avril’s role to feed the planet is central to its mission. It is the primary reason for the existence of the oils and proteins sectors. To meet global food challenges and increasing demands for lipids and proteins, the Group’s commitment is to enable access to oils and animal products for the largest possible community, while ensuring the quality and nutritional value of its products.
The challenge is to produce more and better
Through its plant and animal sectors, Avril contributes to meeting the needs of the population in lipids (vegetable oils) and proteins (animal products). It also participates indirectly in supplying proteins through the production of feeds for farmed livestock. Avril is committed to developing this potential by encouraging an increase in agricultural production (improved crop yields, improved livestock breeding performance, etc.).
In terms of quality, the Group seeks through its innovations to constantly improve the nutritional and organoleptic properties of its products (flavor, texture, etc.), as well as their traceability. There are numerous examples of this: a balanced fatty acid profile for oils, the Bleu-Blanc-Cœur label that guarantees the Omega 3 content of eggs and pork, a quality improvement approach for eggs, or the traceability of rapeseed oil from grain to the bottle, etc.
The sectoral organization of the Group is a major advantage in achieving this goal: it enables the selection of particular rapeseed varieties to obtain an oil with antioxidant properties, improvements to chicken feeds so that consumers can be offered eggs of premium quality, or the optimization of cattle rations to enhance the protein value of meat.
Innovating to valorise vegetable protein
Faced with the worldwide increase in protein anticipated for the future, vegetable proteins will play a key role alongside those of animal origin. One of the objectives of the IMPROVE platform*, in which Avril is an active participant, is to exploit these vegetable proteins, obtained notably from oilseeds (rapeseed, sunflower) and protein crops (pea, field bean, alfalfa, etc.), as dietary or other proteins.
* Institut Mutualisé pour les protéines végétales (Joint Institute for Vegetable Proteins)