Launched in 1999, UNTDELEMN DE LA BUNICA quickly became a love brand in Romanian FMCG market. It has been for years the number 1 Romanian edible oil brand in terms of choice, awareness, recognition and sales. After over 22 years on the market, it is still an anchor in every Romanian’s heart, with a name and story listened to and heard by every Romanian. It is the perfect example of what innovation and premieres at all levels can build, starting from the quality innovation to packaging premiere, product range and last, but not least, a unique name and promise.