Avril is committed to assuring the growth of the vegetable oils and proteins sectors through the combined development of agricultural resources and national markets
A project to serve the regions
The Avril Group was set up at the initiative of farmers in order to guarantee local markets for their oilseed and protein crops. This commitment forms part of its historical activities and consists in developing agriculture in a region by deploying its industrial processing facilities that will enable the creation of value at the local, regional or national levels.
Ambitions in France and internationally
This objective has already been established in France, where more than half (56%) of its rapeseed and sunflower crops are processed by Avril’s industrial facilities. The Group has the same ambition at an international level. In Romania, 17% of oilseed production is processed by Avril; in Morocco, the aim is to encourage the cultivation of rapeseed, sunflower and olives throughout the country in the context of the Green Morocco Plan. Avril is adopting the same approach regarding the development of peanut cultivation in Senegal.
In France, the Group also supports the local development of other sources of protein, such as 100% French soybean.
Benefits in terms of jobs and food security
By driving the growth of national sectors, Avril is contributing to reducing the dependency of the countries where it operates. For example, in France, the development of oilseed crops has enabled an increase in the production of oilseed meals for livestock feeds and hence a significant reduction in soybean imports. This policy of localized processing has several advantages; in particular, it can offer employment in units that are mainly based in rural areas and also improve traceability, thus enhancing the safety and quality of the products supplied to consumers.
Developing sectors through innovation
Research and innovation are strategic levers for the growth of national sectors. Even upstream, thanks to its links with technical centers such as Terres Inovia, Avril participates in improving the economic and environmental performance of farms. The Group also invests in major research programs through public-private partnerships (PPP), such as the Institute for Energy Transition P.I.V.E.R.T*, the first European center for research and innovation in plant chemistry. This Institute is currently constructing an oilseed biorefinery for the future, the aim being to exploit the whole plant under an industrial ecology approach.
* Picardie Innovations Végétales, Enseignements et Recherches Technologiques (Picardy Plant-based Innovations, Teaching and Technological Research)